Challenging the Status Quo.

Today, companies primarily spend on disposable packaging rather than investing in high-quality, sustainable ingredients and materials. This trend is especially noticeable in the high-end perfume industry since traditional perfumes incur most of their costs from manufacturing disposable bottles. Typically, only 1% of the retail price is spent on ingredients and brands maintain exclusivity through overpricing. At Ascent, being the manufacturer allows us to bypass intermediaries, investing directly in premium ingredients to provide unmatched value—challenging the industry's conventional norms.

Transforming the status quo.

We’re committed to transforming how products are made, used, and sold—for the benefit of the user, the seller, and the planet. By focusing on reusable materials and premium ingredients, we show that quality, convenience, and sustainability can coexist harmoniously.

Premium perfume made accessible and inclusive.

Each component of our products is crafted by our specialized partners, who bring together centuries of expertise to ensure unparalleled quality. By revolutionizing packaging with our reusable aerospace-grade aluminum case and spray, we focus our resources on what truly matters—the ingredients.

Our durable, corrosion-resistant case is designed to be refilled with any of our fragrances. This approach allows us to significantly reduce costs while prioritizing investment in the quality of our ingredients. In fact, we invest up to 15 times more in premium ingredients compared to traditional fragrance brands. Our exceptional ingredients are sourced from Grasse, the world’s perfume capital. Boasting up to 40% perfume oil and lasting 12+ hours, 20 ml of Ascent contains the same amount of perfume oil as 100 ml of traditional eau de toilette. With Ascent, just one spray lasts all day. In the portable, corrosion-resistant aluminum case, your perfumes are protected from light and humidity to preserve their exceptional quality.

At Ascent, we are committed to inclusivity and making premium perfume accessible to everyone. Our fragrances are gender-free, created to be worn and loved by. Our products are packed with care at Rotterdam Inclusief, a social workplace by Gemeente Rotterdam that supports inclusive employment.

Ultimate convenience.

Our case is designed with convenience in mind. Engineered for portability, take your case wherever your journey leads. Effortlessly refill it with any Ascent fragrance to match your mood or destination, ensuring you’re always prepared for the moment. Our products are delivered quickly, and refills conveniently arrive right at your letterbox.

Refill today, redefine tomorrow.

The fragrance industry’s reliance on disposable packaging undermines sustainability. Each year, over 350 million metric tons of plastic waste are generated—this number is expected to triple by 2060 without intervention.

We are CO₂ neutral, and our innovative packaging redesign cuts plastic waste by up to 96%. Our scents are vegan & cruelty-free, microplastic-free and crafted with an organic base. The glass and aluminum are fully recyclable and we aim to use as much recycled materials as possible. Our concentrated formulas minimize usage, helping to combat overconsumption. 20 ml of Ascent fragrance contains as much perfume oil as up to 100 ml of Eau de Toilette. The case protects your perfume from light and humidity, extending its lifespan and decreasing the likelihood of premature disposal, thereby reducing waste.

We donate 3% of our profits to initiatives focused on removing plastic waste from the sea.

Rising upwards in a gradual way.

Ascent extends beyond product development. It refers to the act of rising upwards in a gradual way. It entails a shift in the mindset, embracing small, meaningful actions that contribute to positive change. We are committed to the principle that progress is achieved through the accumulation of small advancements. By adapting this mindset together, we can create a wave of change.

Every great journey begins with a small step—let’s embark on this journey together.

Meet our team.

Start Your JourneyRefill Seamlessly